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Bryant McMurray oral history interview 4, 2017 April 26

 Digital Record
Identifier: OH-MC0596


  • Creation: 2017-04-26


In this fourth installment of a series of interviews, Bryant McMurray describes his work in public relations and marketing campaigns for companies heavily involved with the motorsports industry such as STP Corporation, Hardeeā€™s, and R.J. Reynolds. He tells of the highs and lows of the marketing campaign cycle and the strategies he used to maintain his financial and psychological equilibrium as profits peaked and then waned. McMurray also provides more details about his experience serving as North American general manager for the Thunderdome Speedway in Melbourne, Australia, and about his forays into television production and direction work. The interview concludes with a discussion of the courses on NASCAR and the history of the Catawba River he has developed at UNC Charlotte and his recent donation of his vast archive of motorsports photographs to Special Collections and University Archives at UNC Charlotte's J. Murrey Atkins Library.


52 Minutes

Language of Materials


Repository Details

Part of the Oral Histories, J. Murrey Atkins Library Special Collections and University Archives, UNC Charlotte Repository

Atkins Library, UNC Charlotte
9201 University City Blvd
Charlotte NC 28223 United States

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Finding aids are guides to archival collections, including manuscripts, university records, and oral history collections. These guides help you find physical collections which can be viewed in the Dalton Reading Room on the 10th floor of Atkins Library. A small number of finding aids link to digital content online. Please contact us to learn more or to schedule an appointment:

Special Collections and University Archives
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(704) 687-1170
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