AAA Carolinas records
Scope and Contents
The collection comprises the records of AAA Carolinas, from its inception as the Carolina Motor Club in 1922 through 2009. The collection contains correspondence, annual reports, consumer publications and promotional materials, internal publications for AAA franchises, media clippings, historical photographs, and back issues of the Club's magazine from 1923-1929 and 1936-2007. Also included is the Coleman W. Roberts Papers; which is comprised of his correspondence, internal memos, publications, and biographical material.
- 1910 - 2009
- American Automobile Association (Organization)
Conditions Governing Access
The collection is open for research.
Conditions Governing Use
The AAA Carolinas records are the physical property of J. Murrey Atkins Library Special Collections. Some material may be copyrighted or restricted. It is the patron's obligation to determine and satisfy copyright or other case restrictions when publishing or otherwise distributing materials found in the collections.
The Carolina Motor Club was established as an AAA franchise on September 15, 1922 in Greensboro, North Carolina, with founder Coleman W. Roberts being named the executive head. By 1924, branch offices were operating in Asheville, Charlotte, Gastonia, Goldsboro, Greenville, Waynesville, Kinston, Morganton, Wilmington, and Winston-Salem. The headquarters eventually moved to Charlotte in 1937. The Club was central to the development of the tourism industry in both states, through its publications and promotion of the region to a national audience. It also played a key role in shaping automobile legislation, lobbying successfully for the creation of a State Highway Patrol in North Carolina in 1929 and the introduction of drivers education to the state's high schools in 1957. In the 1980s, the Club underwent a name change from the Carolina Motor Club to AAA Carolinas.
10 Linear Feet
Language of Materials
The collection comprises the records of AAA Carolinas, from its inception as the Carolina Motor Club in 1922 through 2009 and includes correspondence, annual reports, consumer publications and promotional materials, internal publications, media clippings, historical photographs, and back issues of the Club's magazine.
The collection is arranged into the following major series, with several additional subseries for each series:
Administrative Records, Publications, Carolina Motor Club Photographic Materials, Memorabilia and Coleman W. Roberts Papers
North Carolina Variety Vacationland - Available online via State Archives of NC YouTube page (https://www.youtube.com/user/ncarchives/) Duplicate bound periodicals sent to area museum.
Processed by Stacy Rue, 2014.
- Administrative reports Subject Source: Art & Architecture Thesaurus
- Automobile travel Subject Source: Library of Congress Subject Headings
- Automobiles -- Societies, etc. Subject Source: Library of Congress Subject Headings
- Correspondence Subject Source: Art & Architecture Thesaurus
- Tourism Subject Source: Library of Congress Subject Headings
- Travel Subject Source: Library of Congress Subject Headings
- AAA Carolinas Records
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Code for undetermined script
- Language of description note